![]() Like a metal singer asked if he can still hit the high notes, the 47-year-old rapper said that so far he has seen no sign of aging slowing him down. So I immediately saw that as my way to help people.”Īnother well-known trait that Tech maintains on the new record: He can still rap at a dizzyingly rapid pace. I heard from people who were struggling themselves, and they told me how it helped them. “Right away, I knew I was connecting with people. ![]() “When I started rapping about mental illness, nobody was talking about it,” he said. While it’s purely a fictional excursion, it’s another example of Tech playing off his and his family’s real-life struggles with mental health, something he has done throughout his career. Several of the new LP’s songs, including “I Caught Crazy! (4Ever)” and “EF U (Easier for You),” have been promoted via a TV series-like collection of music videos that show the rapper being set up on criminal charges and wrongly locked up in a mental ward. His latest, “N9NA,” is something of a return to form, with no fantastical concepts and plenty of personal lyrics. “The venues now know to order it ahead of the shows, and it always sells out,” he boasted. The DIY rap mogul even has his own beer now, Bou Lou, a fruity wheat concoction released via Kansas City microbrew pioneer Boulevard and named after his 2006 breakout hit, “Caribou Lou.” The latter is featured on his biggest hit, 2015’s “Hood Go Crazy.” Tech himself has sold more than 2 million albums over 20 releases and attracted ample bigwigs from the corporate music world to guest on them, including Kendrick Lamar, Eminem, Machine Gun Kelly and 2 Chainz. He and co-founder Travis O’Guin have expanded their Strange empire to include a recording studio, video production company, clothing line and a full-scale record label that’s also home to rappers Krizz Kaliko and Big Scoob and even pop band AboveWaves. 1 independent hip-hop label in the world,” and there’s decent evidence that claim is more than just good ol’ rapper braggadocio. Tech repeatedly held up Strange Music as “the No. We weren’t afraid to maybe lose money on some of those first tours, because we knew it could pay off in the long run. “Like them, we weren’t afraid to get out there and play in cities that weren’t getting a lot of hip-hop. “They were the ones who really showed the rest of us how to make it on the road,” he said. The biggest annual music festival in the Twin Cities and one of the biggest hip-hop fests in the world, its lineup this year includes Lil Wayne, SZA, Run the Jewels, G-Eazy, Lil Uzi Vert, Black Star and Dessa.Ĭalling from his tour bus last week somewhere between Casper, Wyo., and Colorado Springs, Colo., Tech only had to point to his surroundings to underline one of the main similarities between his career and Atmosphere’s. His enduring self-made career is similarly unusual by hip-hop industry standards, but not when compared with fellow indie-rap cult heroes Atmosphere and their Minneapolis-based team - whose success is reflected at Soundset. He’s as well-known for his rapid-fire, tongue-twisting lyrical skills as for his clown-warrior face paint (which has evolved into high-tech stage masks). Two decades later, Tech N9ne unquestionably remains one of the most wild and unique rappers in the game. They didn’t know how to let me be the weird, crazy, one-of-kind artist I had to be.” They wanted me to be more like Wu-Tang Clan, then Jay-Z - and on and on, depending whoever the hot rap artist was at the time. “They wanted me to be more of a popcorn, cookie-cutter artist. “The big labels didn’t know what to do with me,” remembered the real-life Aaron Yates, who eventually started his own Rhymesayers-like company, Strange Music, in 1999 after two more big record deals went nowhere. The veteran Kansas City rapper eventually learned, however, he had more in common with another Minneapolis twofer, Atmosphere and Rhymesayers Entertainment, who’ve once again invited Tech to perform at Sunday’s Soundset festival. ![]() Tech N9ne’s long-standing relationship with the Twin Cities goes way back to 1993, when he signed his first big record deal with Jimmy Jam’s and Terry Lewis’ Perspective label.
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